SATS Play offers a new take on what online exercise might be. It aims to include the whole family in time-efficient and playful physical activity.
SATS is the leading fitness center chain in the Nordics. However, a large portion of its members are inactive and are at risk of quitting exercising altogether.
Our research, unsurprisingly, reveals that especially parents of young children are struggling to make time for exercise. Therefore, SATS Play is aimed at bringing physical activity into everyday life.
The product is making use of a projector and a motion tracker to create engaging and interactive games that facilitate collaboration and maybe a little competition. SATS Play offers a playful, interactive, and time-efficient way of exercising while spending time with the family.